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Ella K's Bridal
"Elegance For Every 'I Do.'"
About Us
Welcome to Ella K’s Bridal
Located in the heart of Waterloo, Illinois, Ella K’s Bridal is more than just a bridal shop—it’s a place where dreams begin, memories are made, and families are celebrated. Housed in a newly renovated historic home dating back to the 1800s, our boutique offers a one-of-a-kind experience in a setting as timeless as the love stories we help bring to life.
Ella K’s was born from a deep-rooted passion and a desire to preserve a beloved hometown tradition. When a long-established bridal shop in Waterloo closed its doors, Savannah—who had worked there previously—knew she couldn’t let the community lose such a special place. Seizing the opportunity, she took over the business and named it in honor of her grandmothers, Louella, Eleanora and Donna Kay, whose legacy of strength and grace continues to inspire everything we do.
What makes Ella K’s Bridal truly special is our commitment to personalized service and a family-focused experience. We offer private bridal suites—spacious, elegant, and filled with natural light—where brides and their loved ones can relax and enjoy the journey of finding the perfect gown. Our team is dedicated to making every bride feel seen, heard, and celebrated, with expert guidance through gown selection, veil and accessory styling, gown preservation and cleaning, and more.
But we don’t stop at the bride. We proudly offer tuxedo and suit options, formal wear for the mothers of the bride and groom, and stylish options for the entire wedding party. Because at Ella K’s, we believe weddings are about more than just one day—they’re about bringing families together and creating lasting memories.
Whether you're just beginning your bridal journey or putting the final touches on your big day, we invite you to experience the magic of Ella K’s Bridal—where elegance meets heritage, and every detail is designed with love.
Areas Served
Clinton County, IL | Jersey County, IL | Madison County, IL | Monroe County, IL | Oakville, MO | Randolph County, IL | Saint Clair County, IL
What We Offer
Our Services include:
- Gown Preservation
- Tux Rentals
- Gown Cleaning
- Personalized Shopping Assistance
Our Brands include:
- Bridal:
- Maggie Sottero
- Christina Wu
- Morilee
- Bridal Veils and Women's Accessories:
- Bel Aire Bridal
- Bridesmaids:
- Jasmine
- Mother of The Bride/Groom:
- MGNY
- Alex Evenings
- Jeanne Alexander
- Men's Options:
- Jim’s Formal Wear
Our Products include:
- Bridal Gowns
- Veils & Accessories
- Bridesmaid Dresses
- Jewelry
- Mother of Bride/Groom Dresses
- Tuxes
- Suits
Testimonials
On 2/28/2026
Dawnetta W
had this to say:
We went dress shopping today!!! And, she found THE dress!!! Woohoo! One more step in wedding planning has been checked off the list! Everyone at Ella K's was so sweet, kind, and VERY efficient! Got our daughter in and out of the dresses quickly, kindly, and helped us have fun in the process 💙💜 Highly recommend!
On 2/27/2026
Julie Dengler
had this to say:
Savannah and Nikki,
Thank you for such a wonderful shopping experience while searching for a wedding dress. You truly know your dresses and offered thoughtful suggestions I never would have considered on my own. Your honesty, patience, and kindness made the entire experience comfortable and enjoyable — I never once felt rushed.
The pictures of the dresses on the bags were such an amazing touch, and it meant so much that you went out of your way to check on additional options for me. I came very close to choosing one, but it just wasn’t quite “the one.” Even so, I’m so grateful for the care and attention you gave throughout the process.
My mom is already looking forward to coming back to shop for her dress!
Thank you again for such a positive and memorable experience.
Hannah Dengler
On 2/8/2026
Lauren Paszkiewicz
had this to say:
While I did not end up purchasing my dress here, I have nothing but the highest regards for Nikki and the rest of the staff at Ella K. They took me as a walk-in on a Saturday (unheard of, I know) and gave me the full bridal treatment. Due to allowing me all the time I needed, choosing my dress at my scheduled appointment was very quick and easy since I had an idea in mind! Thank you, Nikki, you were wonderful!
On 2/6/2026
Abbey Haddix
had this to say:
100% would recommend. Staff was super helpful and did not feel like they were pushing a sale. Dresses were a wide variety and well taken care of. I am between 3 of the dresses I tried on and have struggled to find any I truly liked before this.
BONUS: the dresses had pictures attached to the outside of the bag. Made it so easy to get a better look!!!
On 2/5/2026
Abbey Haddix
had this to say:
Ella K’s was the BEST experience I had searching for a dress! Savannah was SO helpful and personable. The dresses were BEAUTIFUL, a wide variety, and well taken care of.
BONUS: their dresses had pictures of the dress on the outside of the bag so that you could actually get a good look at the dress. SO helpful.
Testimonial written by Abbey Haddix on this site.
Contact Us
Ella K's Bridal
725 N Market St Waterloo, IL 62298
Phone: (618) 939-3552
Email: info
Serving the Saint Louis Metro Area
Where To Find Us
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Payment Types Accepted
American Express, Android Pay, Apple Pay, Personal Checks, Debit Cards, Discover, MasterCard, PayPal, Visa
Our Hours
Holiday Hours May Vary. Please Call For Details.
Tuesday: 10:00 AM - 4:00 PM
Wednesday: 10:00 AM - 6:00 PM
Thursday: 10:00 AM - 7:00 PM
Friday: 10:00 AM - 4:00 PM
Saturday: 10:00 AM - 4:00 PM
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